Floodlit football stadium packed with fans on a matchday

Built for EFL & National League clubs

Your club. Your players. Your game.

ClubTrader is the fantasy football game where fans earn free coins, trade real players from your squad and win club-exclusive prizes. Plug it into FanDNA — our Single Customer View — and every tap becomes a fan profile, an audience and a sponsor revenue line.

100% fantasy. No money. No entry fees. Just pure fandom.

Book a club demo Try the games

2: Live club deployments
~70k: Fans ingested at Bradford
14+: Data sources unified
∞: Emails & audiences

Two products. One ecosystem.

The fan-facing game. The club-facing brain.

Bantams Trader gets fans tapping every day. FanDNA stitches every tap — plus tickets, retail, EPOS and socials — into a single profile per fan.

Fan-facing

ClubTrader

Engage. Play. Earn. Belong.

The white-label fantasy game where fans earn free coins by interacting with your club and partners, then buy and trade real players from your squad. Bantams Trader (Bradford City) and the Shrewsbury build are both live ClubTrader instances — fully on-brand for the club.

Bradford City supporter holding a phone showing the Bantams Trader squad selector

Earn coins by engaging
Buy, trade, build a squad
Pick a lineup each week
Earn dividends & win prizes

See it in your colours

Club-facing

FanDNA

One unified platform. One trusted source of truth.

The Single Customer View that ingests ticketing, retail & F&B, app, web, email, partners and ClubTrader into one enriched profile per fan — with 22+ affinities, behaviour scores and predictive insights baked in.

Identity resolution & SCV
Audience segments & households
22+ affinities & scores
Predictive next best action

See it in your colours

Play a sample mission

How ClubTrader works

Six steps from a tap to a trophy.

A loop fans actually want to play — and every step feeds the data layer.

1
Earn free coins
Daily logins, polls, predictions, surveys, partner offers, match-day check-ins — every interaction pays.
2
Buy players
Spend coins in the live market on real players from your club's actual squad.
3
Trade smart
Buy low, sell high as form changes. Build the strongest squad you can afford.
4
Pick your lineup
Choose your formation and starting XI before the match-week lock-in.
5
Earn dividends
Goals, assists, clean sheets, MOTM and bonus points — your players earn, you earn.
6
Win prizes
Top traders and top dividend earners win club-exclusive prizes — shirts, tickets, hospitality.

Earn coins, fan-engagement table

Sample balance: 2,450

Daily login+10
Watch videos+20
Polls & predictions+15
Answer questions+20
Surveys+25
Partner offers+30
Share & refer+25
Match-day check-in+10

Earn dividends

Own players. Earn rewards.

You must own the player to earn dividends. Real performance. Real points.

Goal scored+15
Assist+10
Clean sheet+12
Player of the match+20
Bonus points+5

Match-week 23 dividends

157

How FanDNA works

Every fan, every touchpoint — one Single Customer View.

Inputs in. Intelligence out. The data brain that makes ClubTrader, your sponsors and your commercial team smarter.

01 · Data inputs

Every interaction, every touchpoint

Ticketing
Online, turnstiles, season tickets
Email & campaigns
Opens, clicks, responses
Retail & F&B
Shops, bars, hospitality
ClubTrader activity
Affinities, offers, engagement
Partners & affiliates
Sponsorships, external sources
App & website
Behaviour, content, registrations
Social engagement
Shares, mentions, interactions

02 · FanDNA core

One unified platform

Single Customer View

CRM / Data warehouse

Identity resolution
Match across email, phone, device & accounts
GDPR compliant
Consent management & data governance
Real-time ingestion
APIs & integrations across every touchpoint
Data enrichment
Demographic, geo, behavioural & firmographic
Household grouping
Link families & households for accuracy
Secure infrastructure
Enterprise-grade security & uptime

03 · Intelligence layer

Data into action

Audience segmentation
New fans, loyal, lapsed, super fans, families, travellers & more.
Affinity modelling
22+ market affinities — pet owners, car owners, gamers, students…
Behaviour scoring
Loyalty, spend, travel, family, digital and engagement scores.
Predictive insights
Propensity to buy, churn risk, next best action.
Enriched fan profiles
360° view of every fan to drive personalised experiences.

One unified platform · One trusted source of truth · Endless opportunities.

From data to revenue

Intelligence that drives growth.

Better fans. Stronger revenue. Measurable impact across the club.

25,000: Total fans
6,000: Season ticket holders
22: Affinities detected
10: Active segments

Revenue growth

Increase ticket sales & renewals
Upsell hospitality & experiences
Personalised retail & F&B offers
Reduce churn, grow lifetime value

Sponsorship value

Sell audiences, not just assets
Highly valuable, niche audiences
Target the right fans for partners
Measure & prove sponsor ROI

Fan engagement

Personalised communications
Win-back lapsed fans
Memorable matchday experiences
Stronger fan lifetime value

Worked example

Pet partner deal

10,250 pet owners identified inside the fanbase. Targeted campaign delivered, high engagement, sponsor ROI measured and reported, long-term partnership activated.

In the wild

Already live with two EFL clubs.

Real fans. Real match-days. Real revenue conversations with sponsors.

EFL League One Bradford City AFC crest

Bradford City AFC

"Nearly 70,000 Bantams ingested from a single Ticketmaster export plus Bantams Trader engagement — and that's only the start."

~70k: Fans in the platform
14+: Data sources unified
Live: Match-day missions

EFL League Two Shrewsbury Town FC crest

Shrewsbury Town FC

"Branded fan trading game and unified fan record running together — driving daily opens and giving the commercial team sponsor-ready ROI."

Daily: Fan engagement loop
1: Profile per supporter
ROI: Sponsor reporting live

Playable fan missions

Give supporters a reason to open the app between matchdays.

Score predictions, MOTM polls and daily spin-to-win missions — every game is sponsored, every reward drives partner ROI and first-party data.

Score Predictor

Lock in your score, unlock partner offers.

See ClubTrader and FanDNA in your club colours.

ClubTrader is owned and operated by Endx Technologies Limited for clubs that want fan engagement, first-party data and sponsor revenue in one ecosystem.

hello@clubtrader.co.uk